While plants only appeared 500 million years ago, the oldest algae has just been discovered: 1.2 billion years. The alga is therefore the ancestor of all the green life that we know today (1). 1 billion years later, it could also save the climate by capturing CO2 from the atmosphere.
At EdenColor, we have been using algae for 10 years, to color the lawn, and save irrigation water. Discover its history.
The story begins more than 10 years ago, in California, when we worked on how to recover algae residues from a local industry. The algae had a strong coloring, close to that of the lawn, and a strong smell of iodine. The manufacturers did not know what to do with it.
We had the idea to make it a beneficial product for the lawn.
The lawn is an ornamental plant, which consumes 4 to 8 L of water per day and per m². In normal season, this quantity of water is brought mainly by rain. But in the dry season, rainwater is scarce, and in California water is scarce.
We created the first eco-responsible lawn paint based on algae. Its function is to make a beautiful lawn in all circumstances (drought, disease, etc.), while saving water in the event of a lack of water (70-80% less watering for a green lawn).
The product has established itself very well, with individuals and professionals. A few years later, we opened up Europe to the subject.
More than 1000 clients later we have drifted another product darker than the initial GREEN, for hedges, in particular of thuja.
For 10 years, we have constantly worked to stabilize this “living” product: food grade dyes, acrylic polymers from sunscreens, food grade gum stabilizers, etc.
There are no dangerous compounds in our products, their safety data sheet is blank, and we only use ingredients from the cosmetic and food industries.
The independent laboratory LaboSport has tested our products on the most “demanding” lawns on the market, and even talks about “chlorophyll pigments which act as a bio stimulant”.
To make a truly eco-responsible product, we have also worked on the entire production and delivery chain:
- Firstly, the packaging, in the form of a concentrate, so as not to transport water,
- As well as the packaging, which can be recycled,
- But also transport, the carbon cost of which is offset,
- As well as the sale, the carbon cost of which is also offset (at 200%).
Thus per liter, our product is 2 to 3 times more effective than the alternatives, which in addition sometimes contain chemical compounds.
It is a professional product, used by sports leagues, amusement parks, etc.
You too can discover the power of algae, to give a beautiful color to your plants without digging unnecessarily in the planet's water reserves.
(1) Céline DELUZARCHE in Futura Planète on February 26, 2020.